Francisco Salvadó is a London-based Art Director with a unique, challenging and refined aesthetic. Over the past few years, he has worked in different roles across a vast spectrum of media in an ever-changing environment.
Early in his career, Salvadó was hired by the leading style and culture magazine Dazed & Confused to help create Dazed Digital. During his time at Dazed he also designed and developed bespoke digital projects for leading brands such as Ray-Ban, Adidas, Nike, Becks, Phillips, Diesel and Wrangler.
In 2008, Salvado joined SHOWstudio.com – the groundbreaking online fashion studio created by visionary photographer Nick Knight. During his time there he worked in a variety of roles, collaborating on myriad cutting-edge projects aimed at injecting fashion editorial with pioneering new ideas.
Later in 2009 Francisco Salvadó was appointed Interactive Art Director at AnOtherMag.com, a digital platform launched to transpose AnOther Magazine’s passion for placing high fashion in a cultural context to the digital world.
In 2010 Salvado founded SOON IS NOW – a Digital Creative Consultancy – and continues working with leading creatives and organisations, such as Raf Simons, Hermes, Acne Studios, Alexander McQueen, 3.1 Phillip Lim, AnOther Magazine, SHOWstudio, Dazed & Confused, Vogue Hommes Japan, Heaven Tanudiredja, Flaunt Magazine, Topman, Asos, Marios Schwab and Nicola Formichetti.
In November 2012 SOON IS NOW published their first publication, TheInstaPaper #edit1, a concept book printed entirely out of Instagram images. The second book in the series, SOON IS NOW – TheInstaPaper #edit2 launched in late 2013.