Francisco Salvado

Francisco Salvadó is a London-based Art and Creative Director working in the intersection of Art, Fashion, Design and Technology. Over the past years, he has worked in different roles across a vast spectrum of media in an ever-changing environment.

Originally trained as musician. He later found a profound interest in the new developments of online media and decided to pursue a Degree in Multimedia and Internet Systems.

Salvadó started his professional career within the publishing world, on the leading fashion and culture publications pioneering the use of digital media – Dazed & Confused/ Dazed Digital, SHOWstudio and

During this time, he also contributed to bespoke projects for leading brands such as Nike, Ray-Ban, Adidas, Prada, Miu-Miu, Armani, Phillips, Diesel and Wrangler.

In 2010 Salvado founded SOON IS NOW – a Digital Creative Consultancy – and continues working with leading creatives and organisations, such as Raf Simons, Hermes, Acne Studios, Alexander McQueen, 3.1 Phillip Lim, SSENSE, Dazed & Confused, Vogue Hommes Japan, Heaven Tanudiredja, Flaunt Magazine, Topman, Asos, Marios Schwab, Alister Mackie, Nick Knight and Nicola Formichetti.

In November 2012 SOON IS NOW published it’s first publication, TheInstaPaper #edit1, a concept book printed entirely out of Instagram images. The second book in the series, SOON IS NOW – TheInstaPaper #edit2 launched in late 2013.

Selected Press

New York Times / T Magazine
Port Magazine
Purple Magazine
Milk Made