Francisco Salvadó is a London-based Art and Creative Director working in the intersection of Fashion, Design and Technology. Over the past decade, he has worked in different roles across a vast spectrum of media in an ever-changing environment.
Originally trained as musician. He later found an interest in Digital Media and decided to pursue a Degree in Multimedia and Internet Systems.
Salvadó started his professional career within the publishing world, on the leading fashion and culture publication Dazed & Confused/ Dazed Digital, pioneering the use of digital media.
During this time, he also contributed to bespoke projects for leading brands such as Nike, Ray-Ban, Adidas, Prada, Miu-Miu, Wrangler, Phillips, Armani and Diesel.
2008 saw him join Nick Knight’s SHOWstudio, working together with the team across a myriad projects injecting fashion editorials with new ideas.
In 2009 he was appointed Interactive Art Director of AnOther Magazine, and worked together with Jefferson Hack and the team to create AnOtherMag.com. A platform that pioneered luxury online, blending intelligent content across Fashion, Art and Culture, exclusively for online.
In 2010 Salvado founded SOON IS NOW – a Digital Creative Consultancy – and continues working with leading creatives and organisations, such as Raf Simons, Hermes, Acne Studios, Alexander McQueen, 3.1 Phillip Lim, SSENSE, Dazed & Confused, Vogue Hommes Japan, Heaven Tanudiredja, Flaunt Magazine, Topman, Asos, Marios Schwab, Alister Mackie, Nick Knight and Nicola Formichetti.
In November 2012 SOON IS NOW published it’s first publication, TheInstaPaper #edit1, a concept book printed entirely out of Instagram images. The second book in the series, TheInstaPaper #edit2 launched in late 2013.
In 2014, Salvadó took the role of Creative Director for SSENSE.com – the global e-commerce platform known for its selection of luxury brands and cutting-edge content. Developing cross-channel collaborations with some of the most relevant brands to date. Including Loewe, Valentino, Stella McCartney, Vetements, Ann Demeulemeester, Hood By Air, Off-White and Maison Martin Margiela.
Also encouraging visual artists such as Pierre Debuscherre, Sean+Seng, Johnny Duffort, Charlotte Wales and Charlie Engman to create images to be published exclusively online rather than on print.