Francisco Salvado

Francisco Salvadó is a London-based Art and Creative Director working in the intersection of Fashion, Design and Technology. Over the past decade, he has worked in different roles across a vast spectrum of media in an ever-changing environment.

Originally trained as musician. He later found an interest in Digital Media and decided to pursue a Degree in Multimedia and Internet Systems.

Salvadó started his professional career within the publishing world, on the leading fashion and culture publication Dazed & Confused/ Dazed Digital, pioneering the use of digital media.

During this time, he also contributed to bespoke projects for leading brands such as Nike, Ray-Ban, Adidas, Prada, Miu-Miu, Wrangler, Phillips, Armani and Diesel.

2008 saw him join Nick Knight’s SHOWstudio, working together with the team across a myriad projects injecting fashion editorials with new ideas.

In 2009 he was appointed Interactive Art Director of AnOther Magazine, and worked together with Jefferson Hack and the team to create A platform that pioneered luxury online, blending intelligent content across Fashion, Art and Culture, exclusively for online.

In 2010 Salvado founded SOON IS NOW – a Digital Creative Consultancy – and continues working with leading creatives and organisations, such as Raf Simons, Hermes, Acne Studios, Alexander McQueen, 3.1 Phillip Lim, SSENSE, Dazed & Confused, Vogue Hommes Japan, Heaven Tanudiredja, Flaunt Magazine, Topman, Asos, Marios Schwab, Alister Mackie, Nick Knight and Nicola Formichetti.

In November 2012 SOON IS NOW published it’s first publication, TheInstaPaper #edit1, a concept book printed entirely out of Instagram images. The second book in the series, TheInstaPaper #edit2 launched in late 2013.

In 2014, Salvadó took the role of Creative Director for – the global e-commerce platform known for its selection of luxury brands and cutting-edge content. Developing cross-channel collaborations with some of the most relevant brands to date. Including Loewe, Valentino, Stella McCartney, Vetements, Ann Demeulemeester, Hood By Air, Off-White and Maison Martin Margiela.

Also encouraging visual artists such as Pierre Debuscherre, Sean+Seng, Johnny Duffort, Charlotte Wales and Charlie Engman to create images to be published exclusively online rather than on print.


New York Times / T Magazine
Port Magazine
Purple Magazine
Milk Made