Francisco Salvado

Francisco Salvadó is a London-based Creative Director working in the intersection of Art, Fashion, Design and Technology. Over the past years, he has worked in different roles across a vast spectrum of media in an ever-changing environment.

Early in his career Salvadó was hired by the leading style and culture magazine Dazed & Confused to help create Dazed Digital. During his time at Dazed he also designed and developed bespoke digital projects for leading brands such as Ray-Ban, Adidas, Nike, Becks, Phillips, Diesel and Wrangler.

In 2008, Salvado joined – the groundbreaking online fashion studio created by visionary photographer Nick Knight. During his time there he worked in a variety of roles, collaborating on myriad cutting-edge projects aimed at injecting fashion editorial with pioneering new ideas.

Later in 2009 Francisco Salvadó was appointed Interactive Art Director at, a digital platform launched to transpose AnOther Magazine’s passion for placing high fashion in a cultural context to the digital world.

In 2010 Salvado founded SOON IS NOW – a Digital Creative Consultancy – and continues working with leading creatives and organisations, such as Raf Simons, Hermes, Acne Studios, Alexander McQueen, 3.1 Phillip Lim, SSENSE, Dazed & Confused, AnOther Magazine, SHOWstudio, Vogue Hommes Japan, Heaven Tanudiredja, Flaunt Magazine, Topman, Asos, Marios Schwab, Alister Mackie, Nick Knight and Nicola Formichetti.

In November 2012 SOON IS NOW published it’s first publication, TheInstaPaper #edit1, a concept book printed entirely out of Instagram images. The second book in the series, SOON IS NOW – TheInstaPaper #edit2 launched in late 2013.

Selected Press

New York Times / T Magazine
Port Magazine
Purple Magazine
Milk Made